Emmetts Blog

Bourgault and Emmetts Ink Agreement

Bourgault and Emmetts sign agreement for distribution of Bourgault seeding and tillage equipment across Emmetts Victoria and South Australian branches.


With the 2015 expansion of Emmetts John Deere Dealerships through the acquisition of six branches in South Australia, to compliment the four Victorian branches Emmetts was poised to take on an industry leading seeding and tillage product line such as Bourgault.

 Emmetts and Bourgault shake on the future 3 11 2016.jpg

Bourgault is known worldwide for their tillage and seeding equipment.  Bourgault products are manufactured in St Brieux, Saskatchewan, Canada.   The company expanded into the Australian market in 1995 and now operates with a head office in Armadale, WA. as well as assembly and distribution warehouses servicing each coast.  All Emmetts dealerships will be supplied from Bourgault’s recently opened, brand new purpose built facility in Albury, NSW.   This provides customers with the ability to configure their own machines, and have them on farm within a few months of placing an order.


Emmetts is committed to the Bourgault product line and will stock and service Bourgault machines from all of the ten locations. The Kadina and Pinnaroo branches have had the Bourgault product line prior to this.  These Bourgault customers are very happy with the product, which has made the decision to stock Bourgault across all branches an easy one.


To further support the brand and customers Emmetts will be adding a Bourgault Group Product Specialist to our team.  This is part of Emmetts long term commitment to customer support and service.


Bourgault manufactures a large range of Airseeders, Air Hoe Drills, Paralink Hoe Drills and Tillage equipment with options including Mid-Row Banders, hydraulic trips, harrows and packers.  The seeding implements can be configured to each customer’s specific requirements.  Toolbars in the range are available in sizes from 9.1m (30’) to 30.48m (100’) foot widths, with a choice of 254mm (10”) or 305mm (12’) row spacing.


Emmetts Group Operations Manager Asher Kinsman says “Bourgault seeding and tillage equipment is a strong competitor in the market, with a great history and track record of success.  We are pleased to provide consistency through all ten branches in our supply of Bourgault product, parts and service.  It will give Emmetts the opportunity to meet new customers who may not buy John Deere, and demonstrate to them our commitment to service and customer support.”


Bourgaults’ Australian Sales and Marketing Manager, Ben Bulley is looking forward to working with Emmetts and sees it as a key strategic move.  He said “The appointment of Emmetts will strengthen the Bourgault brand within Victoria and South Australia.  Technology in agriculture is advancing at a rapid pace and requires that all equipment suppliers partner with dealer groups that have the scope and resources to ensure their equipment can perform now and well into the future.   We are very pleased to be associated with such a progressive company with a proven track record for excellence in customer service and support”.


This agreement takes effect immediately.  For more information on Bourgault products please visit www.bourgault.com.au.   For more information on products, product demonstrations, parts or service of Bourgault equipment please contact Emmetts at www.emmetts.com.au/contact.



Topics: Industry News, Broadacre Cropping

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