Emmetts Blog

Bright Sparke in the Wimmera

This article originally appeared in Emmetts Field of Dreams magazine. Get your copy here.


Sparke Agricultural and Associates have been providing a range of Agronomy solutions to farmers throughout the Wimmera region of Victoria for the past 10 years. We sat down with the companies’ founder Matthew Sparke to learn more about his company, clients and industry predictions, as well as Sparke Agricultural’s collaboration with Emmetts’ Precision Agronomy team, AGree Decision Ag.


Sparke Ag 3


Matthew Sparke is a farmer by birth and agronomist by trade. He has been enjoying the industry for the last 35 years, the last 30 in the Wimmera region. Matthew explained ‘I was drawn to agronomy because I’m attracted to rural communities and I enjoy growing crops. I was blown away with how rewarding this career was when I began to see my clients find success and further
enjoyment in their work through working with them.’

Matthew further discussed the resilience of rural communities and enjoyed being able to contribute to that process. ‘I value that I can be part of the process that contributes to this community strength. When farms are strong, the communities built around them are strong and I am proud to be a part of that process’.

After many years of experience working for larger corporate agronomy companies, Matthew wanted to start his own firm. Sparke Ag and Associates was formed in 2012 and Matthew has not looked back. Sparke Ag caters to a range of clients, all within a two-hour radius of Horsham,
Victoria. ‘The Wimmera, SW, and Central Vic region is an incredibly diverse environment’, Matthew explained. ‘My clients range from 700 Growing Season Rainfall (GSR) areas to as low as 250 GSR, with a vast majority of my clients running broadacre operations ranging anywhere
between 800 to 12,000 acres.’

Matthew has been collaborating with AGree Decision Ag (Emmetts Precision Agronomy team) for the past 12 months. ‘It’s been great getting to know Laura and Matt at AGree Decision Ag and
collaborating on a range of projects’, Matthew explained. ‘The expertise that AGree Decision Ag has with farm machinery and precision agriculture technology, paired with my agronomic knowledge has been a huge benefit to my clients’. Matthew said that his relationship with AGree Decision Ag has always been one built of collaboration and hopes to continue this in years to come.

Growers have an overwhelming amount of choices in products and services when it comes to precision ag and agronomy, sometimes it can be difficult to figure out where to begin. Matthew discussed the benefits of starting out with a product like Croptical, which offers an agronomic
interface at an affordable price. ‘The best thing about Croptical is that it doesn’t matter what brand of machine you operate; it integrates easily and can provide you with beneficial knowledge that will inform your agronomic decision making.’

Matthew is very excited for the future of agronomy and precision agriculture. ‘After seeing how fast the industry has grown in the last ten years and the significant decrease in the cost of Precision Ag products and services, it’s only going to continue to grow’. Matthew predicts that the future of precision agriculture and agronomy will be pioneered by John Deere products. ‘John Deere has a strong presence in this area of agriculture and invest heavily into researching and developing this technology’.

If you would like to discuss agronomic solutions for your operation, please contact the AGree Decision Ag team at info@agreedecisionag.com.au.


Topics: Horticulture, Broadacre Cropping

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